Ages 4 & Up

As parents, we know that when our girls feel confident, they have the inner strength to succeed and go after their dreams. With Adora’s Be Bright g...

Lil' Smo is a mini white snowman plush with non-detachable scarf and chocolate syrup atop its head. Smiling with a stuck-out tongue and arms widely...

Bid adieu to the fear of darkness as this plush pillow emits a captivating glow, creating a soothing and comforting atmosphere. Restless nights are...

A winter themed mini-matching game with 18 pairs to match, charmingly illustrated by Linda Bleck. Sharpen young wits with this warm holiday game!Sk...

Ready for a movie marathon? Butters is your pal with the best curated playlist of movies no matter the genre! Butters loves to stay up all night, b...

Say goodbye to sleepless nights and make bedtime a breeze with this 16" pink plush pillow that doubles as a comforting glow-in-the-dark friend. Des...

Mimicking a magnificent desert sunset, Goodnight Cactus Thinking Putty® changes color with the heat of your hands. This triple change Hypercolor® c...

Fall is a season for the senses! Beautiful colors, crunchy leaves, and pumpkin carving. Pumpkin Patch Thinking Putty® evokes the feelings of Fall w...

Yippee! Goodie Bag Thinking Putty® is an exciting mix of purple, orange, black, and green clay sprinkles. Surprise! The green clay sprinkles are en...

Don’t stay up too late playing with your Witching Hour Thinking Putty®! Stretch and pull the putty to make the bats swoop through the three shades ...

It’s the most wonderful time of the year with holiday Thinking Putty® minis! Ring in the season with the glitter glow of Twinkling Tree and Merry &...

Explore a brand-new world with Crazy Aaron’s® Lost Treasure Guardians™ ! Ten lost treasures are waiting to be encountered along your quest but bewa...

Tacos and Thinking Putty® = life. Take a Taco Thinking Putty® is loaded with tiny tacos so any day can be Taco Tuesday. Thinking Putty® helps build...

Snuggle & Glow Reversible Stuffed Animals are created with some of the softest plush, making them perfect for providing comfort and security. E...

Step up your Clixo game with the perfect pack for wild and colorful imaginations! A rainbow of possibilities with 42 pieces in 8 unique Clixo shape...

This busy board offers 5 different opening systems: a key, a latch, a chain opener, a toggle fastener, a lock. Ideal for stimulating logic, hand-ey...

Upgrade your dream kitchen set up with this stunning freestanding fridge freezer unit. This durable toy is jam packed with interactive features for...

The farmers market is open for business! Enjoy portable fun with the Market Day wood playset. This 12-piece set includes: 1 carry-along market, 1 t...

Happy families! This set of four wooden posable dolls are ready and waiting for small-world play adventures. Dressed in beautiful, hand-finished ou...

On your mark, get set, build! The Grand Prix 50-Piece Set has kids racing to finish their creations with unique, frost-colored tiles and wheeled ch...

When the train passes, road traffic has to stop. With this set the magnets of the train makes the barriers drop automatically. When the train has p...

Get ready to wiggle and waggle with the geese in this fun game that combines movement with play! In the Wiggle Waggle Geese Cooperation Game, the ...

Have a super soft, super squishy plush friend by your side while you enjoy the fun festivities of Spring! This squishy chick is a sunny yellow with...

Thanks to this brilliant little lop-earned bunny, you can have all the help that you need in taking things to that next level entirely It’s a great...

Discover gems, fossils, dinosaurs and a skeleton to assemble in this Deluxe Excavation Kit! Look like a real explorer when you put on the included ...

Making Acorn Soup is easy as 1-2-3! The round box bottom doubles as a bowl, which contains wooden ingredients and a sturdy wooden spoon for mixing ...

Miyoni features your favorite animals in plush form with a simultaneously realistic and cute design! This Golden Lab Pup will win your love with it...

If you hear endless amounts of chatter, you know Cricket's right around the corner! Pouncing around looking for his next playmate, there will be an...

Slomo dreams of retirement. Slowing down is his favorite pastime, so can you match his pace and stroll through life in 0.5x speed? Measures 5 inche...

Lil' Flurry is a white snowman plush with non-detachable red knit beanie. With its little arms spread wide open, Lil' Cane will definitely sprinkle...

This holiday season, experience the cuteness overload with Felix Fennec Fox from our Oversized Santa Hats collection. Looking up with endearing eye...

Lil' Sprinkle is a white snowman plush with pink sprinkle and non-detachable holly leaf atop its head. With its little arms spread wide open, Lil' ...

Miyoni features your favorite animals in plush form with a simultaneously realistic and cute design! This new, adorable Chocolate Lab is designed t...

High-quality materials are used in this adorable cream-colored super sized Super Flopsie Baby Harp Seal A great item to brighten up any room! Measu...

Go fishing in the tub with these soft foam fishies! Includes 56 pieces. Ages 3 and up.

Every day is Taco Tuesday! Open up the sturdy takeout bag and you'll find everything you need for the perfect Mexican lunch. There's a divided tray...

Grab your tools, it’s time to get building! Learn how to use tools and build your own workbench with this introductory mechanical engineering kit ...

Gears make things move! Join Ty and Karlie — the young engineers featured in the other Kids First early engineering kits — to build four awesome g...

Read the funny story of two inquisitive kids, Ty and Karlie, and build simple, non-motorized models of the robots they construct and fix during the...

Read the fun story of two young engineers, Ty and Karlie Omega, and build simple models of the amusement park rides they encounter on their family...

Welcome to Hop's Hideaway, where Hop and his fairy friend Rae can play and explore while tending to their magical garden! Each My Fairy Garden kids...

Play all day with My Fairy Garden! Explore Hedgehog Haven with Tara the Earth fairy and her adorable Plantimal friends, the hedgehoglets! Part hedg...

Welcome to Nettle's Nook! Join prickly and proud Nettles the cat and their friend Luna the Shadow Fairy while they tend their magical garden! Each...

This 32x32-stud baseplate provides a blank canvas for kids’ creative expression. 1,024 aligned studs provide builders with a firm and durable grip ...

This 32x32-stud baseplate provides an open landscape for all kinds of LEGO creations. 1,024 aligned studs provide builders with a firm and durable ...

This 48x48-stud baseplate provides an open landscape for all kinds of LEGO creations. 2,304 aligned studs provide builders with a firm and durable ...

Young kids can quickly build the Tenoo Jedi Temple and pretend to be Jedi apprentices in training with this fun-packed building toy starter set. Ly...

Rainforest animal mothers and their babies stick close together — toucans, sloths, anteaters, and even the jaguars lapping up a drink. In the backg...