Toys

So much more than a play mat! Offers 3 ways to play whether baby’s enjoying tummy-time, seated play or traveling in the car. This 3-in-1 reversible...

An eye-catching rattle ball activity toy for sensory play and exploration! This unique rattle ball is excellent for hanging on a play gym or rollin...

The Wimmer-Ferguson Loopsy teether and clutching toy borrows on the significance of black and white contrast in helping baby's visual development. ...

Two-in-one toy that is a book and tummy time pat mat. Discover high-contrast graphics, bold vibrant colors, crinkle textures, peek-a-boo flaps, and...

Help little ones recognize shapes and entertain them while they're on the go. In true Wimmer-Ferguson fashion, each shape has simple black and whit...

Introduces baby to high contrast images and colors for early visual and multi-sensory development. Ten interchangeable graphic cards offer a range ...

Tiger spiral features three dangling attachments to encourage grasping, self-discovery, and cause and effect learning. Attachments include rattles,...

The Wimmer-Ferguson Whale Travel Toy features black and white graphics, corduroy fabric, ribbons, chime and silicone teether that's removeable for ...

Colorful loops made from soft, pliable plastic are easy to grasp and hold plus caregivers can refrigerate for a soothing teether. The Winkel teethe...

Colorful loops made from soft, pliable plastic are easy for baby to grasp and hold! The center cube contains a soft-sounding rattle that encourages...

Dive into the snow and see who's there with Winter Tails Activity Book! This gorgeous touch-and-feel cloth book is perfect for bedtime or buggy-tim...

Wizzi Car is coming through, in a rush of cordy turquoise-blue! This busymobile has a cordy cream bumper, chunky grey tyres and stitchy windscreen ...

Three uniquely textured tracks slide onto the tower in any order you want. Drop one of the balls onto the top and send it rolling with a light cla...

It wobbles, it bobbles and bounces without fail! The Wobbly Bobbly Frog has a one-of-a-kind design that features a weighted soft silicone base for ...

It wobbles, it bobbles and bounces without fail! The Wobbly Bobbly Owl has a one-of-a-kind design that features a weighted soft silicone base for o...

Kids will eat just about anything off our super fun, super soft and perfectly sized Wonder Spoon. Our silicone spoons are ergonomically designed an...

Have you been on the hunt for the perfect baby and toddler bowl? One that suctions to the table, curves to encourage self-feeding and grows with yo...

A timeless classic. Build an imaginary world with this amazing 60-piece wooden building blocks set. This tactile toy was made for fun. Construct yo...

Learn to count in a fun and inspiring way with this beautiful little wooden book, a wonderful early years toy to engage and entertain. Decorated wi...

Today I'm this old! Commemorate the milestones of your growing child with these delightful Wooden Milestone Baby Blocks. Set up the numbered blocks...

This adorable romper is perfect for your little one! Garment/Care Details: 95% Viscose from Bamboo/ 5% Spandex Machine Wash Gentle Cycle/ Tumble...

This adorable 2 piece set is perfect for your little one! Garment/Care Details: Dress-  95% Viscose from Bamboo/5% Spandex Legging- Ribbed Legg...

Woolbert the Ram is here to keep baby’s favorite pacifiers, small toys, or security blankets close at hand, so they’re never misplaced. This cuddly...

Who doesn't want to be included? The Woolly Mammoth Book is all about inclusiveness. Follow the delightful Woolly Mammoth on his journey. This padd...