New!

Cuddle-buddy, reporting for duty! Pippie the Pygmy Hippo is gentle, sweet, and utterly huggable! Her super-soft gray plush and round body make her ...

Sharky the Golden Retriever is the perfect mix of playfulness and cuteness! With its soft golden fur and floppy ears, this plush captures the lovab...

Taddie the Tadpole plush toy is just the cutest! Made with fluffy, ultra-soft materials, this plush is perfect for cheering you up with a little hu...

When it comes to sharks, Great Whites are certainly the most awe inspiring and Fin, our realistic Great White Shark stuffed animal, is as awesome a...

Faye the Goldfinch Plush is a delightful tribute to one of nature’s brightest and most loved birds. Made from soft and high-quality fabric, this pl...

We’ve reimagined the charismatic Octopus as an adorable Mini stuffed animal! Crafted with ultra soft powder blue materials and lightly weighted wit...

Slow and steady sees the world! Brandon is an adventurous snail who never rushes and never misses a thing. With his soft green swirled shell backpa...

Crunchie the Blue Caterpillar Soft Plush has eyes bigger than his stomach, and loves to eat whatever he can find while dreaming of the day he becom...

Meet Salty the Shrimp! Salty is a tiny bundle of mischief wrapped in the softest fabric imaginable. Salty is always running off on underwater adven...

Buster the Blue Crab stuffed animal is exceptionally proud of the bright blue legs his species is named for!  His large pinschers feature red accen...

All whimsy and charm, Jamie is a lovably soft Octopus stuffed animal! His playful design features lavender colored plush with frosted tips and a te...

Posie the Mini Soft Possum wants to be your friend! Posie radiates a sense of warmth and curiosity – She wants to know all about you. Despite possu...

Dive into the cold Arctic waters with Brinie the Soft Walrus stuffed animal! This mustached member of the seal family is famous for their long, ivo...

Cute as a button, Perrie the Soft Penguin plush will endear himself to Penguin lovers of all ages. His lush, charcoal gray coat of decadent plush f...

Chattie the Mini Soft Capybara stuffed animal is here to ask, would you come to his sleepover? With a sweet, sleepy-eyed expression, he politely ho...

From his vantage point aloft in the sky, Stewie the Soft Seagull stuffed animal can see all the boats in the harbor! Children below splash and play...

Spunky with a tender side! Beardie Billie Goat is curious, clever, and full of personality. His fluffy beard and super soft plush texture give him ...

Lizzie the Soft Sloth stuffed animal is all cuddliness and hugs! Her taupe gray fur features a fluffy texture and an unbelievable silkiness that’s ...

Mikie the Soft Monkey stuffed animal is all smiles and mischief! What will this cheeky Monkey find to get into today? Perhaps she’ll be swinging fr...

Dream of far away castles every time you cuddle up with Obie the Soft Dragon stuffed animal! The same slate blue color as a stormy sky, Obie featur...

Turn extra-fluffy pipe cleaners into a super sweet pair of duckies!  Tiny accessories like sailor hat and collar, grass skirt, starfish charm, pear...

Color, puff & play!  Add water to the flat shapes and watch them PUFF like magic! Play with the 18 sea animals and accessories in four 3D scene...

Turn extra-fluffy pipe cleaners into a super sweet pair of puppies!  Tiny accessories like glasses, collars, bow and a barrette give your pair extr...

An update on a classic camp craft, with slot together cardboard templates that make sculpting easy. Make a capybara, dino, flowers, mask and anythi...

It’s a clash of monstrous proportions! In this lively game for 2, the savage Yeti and secretive Bigfoot face off in a knockdown battle where only o...

Memory Chase by Puzzle Bright is a memory busting, light up brainteaser. Watch the lights, repeat and remember in this challenging and addicting e...

Color Chain by Puzzle Bright is a logic busting, light up brainteaser. Can you follow the logic rules for each color to solve each level? Learn th...

Keep the creativity going with the Hello Blink Sticker Maker Gem Refill Pack! Designed for use with the Hello Blink Sticker Maker, this refill set ...

Take care of your Tamagotchi and help it grow in this fun and fast-paced card game! Earn Happiness Points by feeding your Tamagotchi, playing with ...

A tabletop air hockey inspired by Kirby's world! Hit the Kirby puck with the paddle to send it gliding. Hit the targets and collect the most items ...

A cute ice cream balancing game inspired by Kirby's world! Take a scoop of ice cream and stack it onto the cone! How many scoops of ice cream can y...

Kids can create their own custom jewellery — with a little help from science. Shrinkorama - Charm Bracelet - Kawaii Drinks is a hands-on craft kit ...

Ready for launch? It’s time to soar with this all new Speed Glider. Watch your kid’s eyes light up as they launch this gliding rocket, soaring up t...

Little hands can bring big ideas to life with this soft, lightweight, air-drying clay. Super Clay  invites kids to roll, knead and sculpt vibrant b...

Tic-Tac Twist is a fast and playful family card game inspired by the classic Tic-Tac-Toe, reimagined with cards and surprising twists. Players coll...

Enter the wild chaos of Screaming Billy, the hilariously loud card game where players race to harvest veggies while dodging unruly goats! But watch...

Welcome to the Candy Cottontails collection, where our plush bunnies are a cozy delight for all ages. With their soft huggable bodies, expressive f...

Welcome to the Candy Cottontails collection, where our plush bunnies are a cozy delight for all ages. With their soft huggable bodies, expressive f...

Get ready to waddle with excitement over Bellzi's Duck Plush - Ducki, the ultimate cuddle buddy for duck enthusiasts of all ages! This plush is car...

Introducing Lovi the Green Lovebird by Bellzi – a whimsical addition to our flock of charming companions. This bird stuffed animal is a burst of co...

Say hello to Lotti, the most adorable axolotl plush you'll ever meet! Whether you're an axolotl enthusiast or simply in need of a new snuggle buddy...

Meet the charming Robin from Miyoni by Aurora World, a plush representation that brings the quiet beauty of this beloved bird to your home. With it...

Add a buzz of joy to your day with the Bumblebee plush from Miyoni by Aurora. This charming plush captures the iconic black and yellow striping and...

Cottontail Bunny is now Party-Sized from the Palm Pals Collection, bringing extra fluff, extra hugs, and classic bunny charm to every celebration! ...

Kai Praying Mantis is a master of stillness, turning it into the ultimate game of hide and seek! His pals often marvel at how he can remain so moti...

Celebrate cozy spring vibes with Springtime Sippers from Aurora's Spring Collection, an adorable plush bunny designed to bring warmth and whimsy to...

Celebrate cozy spring vibes with Springtime Sippers from Aurora's Spring Collection, an adorable plush chick designed to bring warmth and whimsy to...

Cotton Easter Egg can’t resist cracking jokes during springtime games, especially when hide-and-seek is underway. With a wise-cracking sense of hum...