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Get ready for a shell of a time as you hop over turtles to flip them back to their rightful positions. Can you conquer the turtle-flipping challeng...

Tired of the same old Sudoku puzzles? Elevate your puzzle-solving experience with our Colorful and Shapely Sudoku Magnetic Travel Game! Arrange the...

Stay connected with your little adventurer at summer camp with our Camp Notes Box Note Set! This thoughtfully designed set includes 25 foldover sta...

Crystal Art Secret Diary Kit: "Unicorn Stroll," a magical journey through a forest of dreams where the majestic white unicorn reigns supreme. Unvei...

Get ready for double the fun with the Sweetie Crinkle™! This adorable essential combines a soothing silicone teether with soft plush and crinkle so...

Parker the Pickle! The Itzy Pal™ joins your little one as the most playful (& cutest!) pal on the block! Let baby discover the soft plush chara...

Babies love to pull scarves from a “tissue” box. Our farm themed Itzy Sensory Scarves will entertain and teach. Develop hand-eye coordination and f...

Your little one’s new exploratory tagalong!  The attachable Bitzy Traveler™ is made with soft natural cotton fabric and minky velour and features j...

Cuddle, Play & Learn! Instant good vibes and beloved memories await with your baby’s new bestie - the Link & Love™! From the gentle chime s...

Chew on This! A teething mitt & sensory fidget in-one! Our Itzy Mitt Pop™ combines textures for teething and poppers to keep little hands busy....

Parker the Pickle! Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew™. Crafted with easy-to-hold handles, this teething companion offer...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Mind the gap as you board the London Underground Train – part of the Trains of the World series. This metro train set includes the iconic red, whit...

Designed in Chicago by Emily Vaca of La Vaca, the GILDED MARBLE Minnidip Luxe Inflatable Pool brings the chic beauty of an abstract painting wherev...

Designed in Chicago by Emily Vaca of La Vaca, the Tufted BLUSH Minnidip Luxe Inflatable Pool is the pool party showstopper that promises pink skies...

Embark on exciting firefighting missions with MAGNA-TILES Fire Rescue! Send the fire chief car and figure into action at top speed with the Pullbac...

Step into a world of pawsome play with the MAGNA-TILES Cat Tree! This adorable set invites little builders to unleash their creativity as they desi...

Every family dog deserves a MAGNA-TILES house to call their own! Whether he’s playing in the yard or curling up after a long day of fun, this lovab...

Our original 26-Piece Travel Set was such a sensation that we had to dream bigger!  This larger, 55-piece version takes on-the-go play to the next ...

Step into action with the MAGNA-TILES Fire Station Set! Create custom rescue vehicles with the all-new modular Fire Truck, complete with an extenda...

Build, Race, and Roll with the MAGNA-TILES Rail Racers Deluxe 90-Piece Set!  The Rail Racers Deluxe 90-Piece Set brings action-packed play and endl...

Step into the hustle and bustle of your own magnetic metropolis with the City Center Set! Create vehicles of every shape and size using the innovat...

Experience the convenience of brewing your favorite coffee at home during playtime. Create pretend barista-quality drinks with a simple touch of a ...

Fuel your toddler’s curiosity with the colorful and educational Van Shape Sorter, a delightful toy that combines imaginative play with early learni...